This afternoon I went to a party where there was a stilt-man, cupcakes and party bags. It was the Superella Presentation. The clothing are a mix of colourful stars, stripes and polka dots, which give just a hint of childhood nostalgia. Ella, who was once an ELLE New Talent Finalist, has gone the complete opposite direction from her last monochrome collection. I see these as pieces that would be great mixed with other basics, just to add a youthful pop to an outfit. It is all Very Nice.
Here the pictures, and the feedback from our little chat. Enjoy & Stay fabulous! xxx
What is the concept & inspiration for the new collection?
The collection is worker-inspired. They are the people I see on our streets, while the rest of hide in our houses & malls.
What are your personal favourite pieces from your new collection & how would you put them together?
My favourite piece is the gathered square dress/skirt that can be worn either way. Also the double-sided square jacketand the square kaftan look great with leggings. It's all very easy for Summer.
What are your favourite SA designers? And international designers?
What sort of person do you see wearing Superella?
A person who is confident, knows what she wants, wants to be comfortable.
What is great about the SA market compared to international markets?
It is a niche market so you stand out and everyone knows each other. I do wish we had more competition though.
How can it be improved?
How can it be improved?
There is very support on the business side of things and not enough stores willing to buy on consignment.
What's your favourite fashion era?
What's your favourite fashion era?
The 1920's because of the simple straight lines.
Who's your fashion icon?
Real, confident women.
Best movie moment?
Cheesy movies like Taledega Nights and Bruno are among my favourites. I don't like to take life too seriously.
Soundtrack to Summer?
Soundtrack to Summer?
Anything by Tom Waits
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